CHALLENGE
Virgin needed an expert team to guide the user experience and visual design of its large scale ships operations platform. The multi-faceted experience was comprised of 20+ applications that were needed to keep the crew running smoothly and sailors happy - from sailor services, to food & beverage, to housekeeping. With an international crew, and a device fleet of all sizes, it was crucial that it maintain a high level of clarity that was adaptable to a wide range of use cases.
SOLUTION
We plugged right into the VV team and led the UX and product design charge by directing, designing and recommending solutions for each app from start to finish. This included the creation of a UI component library + style guide, custom icon library, wireframes, key design screens, user flows, creative direction, QA, as well as product user testing aboard The Scarlet Lady before she set sail. We are still their proud partner today for this initiative, supporting new feature releases, user testing, and optimizations to the experience.
Nokia Technologies came to us to launch Nokia’s new VR camera, OZO eight lenses and mics integrated into a spherical device that captures 360º video and audio—all in perfect sync. A teaser campaign was created to reveal this one-of-a-kind device, an experiential red carpet event in Los Angeles allowed to help filmmakers be part of the OZO experience, and finally the e-commerce was launch to make available to world.
AWARDS
Silver W3 Award (the Consumer Electronics Integrated Campaign category. )
Creativity International Design & Advertising Awards with a Platinum Best-in-Category recognition (Alternative and Ambient Media)
Communicator Awards of Excellence (Interactive marketing category)
Holland America Line needed to revamp themselves in the digital space and get their customers to book more online. We completely redesigned their UX, restyle their look and feel and created some unique art along the way.
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21st Century Fox ask us to developed some extended tactics to yet further the reach of the platform for The Maze Runner franchise. By Using online, Xbox and in-store we propose unique interactive experience that give fans an inside look into there favorite characters and made them part of the story.
Note: this is a selection of creative concepts from a detailed presentation package.
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ByHeart is a new, innovative, infant formula vertical brand expected to launch in winter, 2021. We partnered with them to create Cluster - a judgement-free, advice-rich destination to drive peer-powered, real-time connection, offer reliable parent- and expert-approved resources, and validate a culture driven by the notion of being “well fed, however you do it.”
We conducted an extensive and robust discovery phase which informed our vision, strategy. and visual concept for Cluster. We then worked closely with internal stakeholders to translate their packaging brand into a digital DLS and bring it to life. The social platform designed is one that will eliminate infant-feeding stereotypes and ensure babies are fed, no matter how it’s done.
Vail Resorts is an exclusive collection of more than 15 ski resorts across the United States, Canada, and Australia. Our challenge was to redesign their websites and unify their booking system, and to establish a design system that would work for all the resorts—while elevating each unique brand identity.
Holland America is know in the cruise industry as brand that provides their guest with a rich cultural experience full of unexpected, yet well thought out details that makes their journey completely unique. Holland America came to us to help them create a very unique and one-of- a-kind collection of icons (the first illustrations ever commissioned by Holland America) to complete there brand. I worked with the team defining the subject matters and researching the illustrations styles that would best merge with the Holland American Brand. Renowned illustrator Nabil Nezzar created this hand-rendered illustrations, as we created a usage guide to maintain the integrities of the pieces of art
Artist credit: Nabil Nezzar, www.nabilnezzar.com
As an icon of American automotive, Chrysler partnered up with two epic brands, Carhartt & John Varvatos, to launch their special edition Chrysler 300 series at the LA Auto Show. We created an empowering video to reflect the value blend between Carhartt & Chrysler, as well as a custom-made landing page for John Varvatos bringing a luxury twist to the 300.
The pioneers of tequila around the world came to us to bring their brand into the 21st century. They needed a site that not only reflected their new packaging, but that also would stand out in the clutter business of spirits.
As the ultimate high-end cruise experience, Seabourn needed some help communicating this message across their digital platforms. We not only redesigned their digital presences and booking system, but we also created unique branded items, such as custom-made wood cut out maps, to elevate the brand.
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